销售助理是
销售服务的核心人员,他们处在一个关键的位置,需要同时面对客户,团队成员和经理。除了处理日常关系和管理日程之外,如何能在其他方面发挥更多有用且公认的附加值
本课程有助于
销售助理在
销售职能的四个关键领域中发挥更大的作用:
客户关系、
销售支持、业务的
绩效管理和
销售团队的激励。1.正确地了解
销售助理的职责
* 确定
销售在企业中的地位
* 助理与同事及
销售人员的定位与关系
* 如何做一名出色的
销售助理
2.
销售与商务活动跟踪
* 建立
销售与商务活动跟踪工具
*
销售人员对业绩、定额制定、质量目标的比较
* 开拓潜在的客户与沉睡中的客户
* 市场与
销售工作的区别与关系
* 有效利用展会
3.了解
销售预算,有力配合上司的工作
* 预测、计算和控制预算
* 成本确定
* 各种分类预算:客户服务、活动经费、商务活动开支
* 协助上级做好应收帐款的
信用管理工作
*
销售预算中相关的财务知识
4.组织
销售人员会议
* 组织年度大会
* 会前、会间、会后的服务
* 准备会议所用各种资料,幻灯片等
5.如何与客户进行电话交流
* 确认约会——锁定客户的第一步
* 与潜在客户联络的技巧
* 令人满意的客户服务
1. Defining the role of sales & marketing assistant
* The function of sales and marketing in a company
* The role and relationship of an assistant with her / his colleagues or sales staff
* How to become an excellent sales assistant
2. Following up the sales & marketing activities
* Creating follow-up tools for sales and marketing activities
* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
* How to develop new customers
* Differences and relationships between marketing and sales
* Utilizing exhibition as an effective tool
3. Understanding the budget
* Budget forecast, calculation and control
* Determing the costs
* Categorizing budgets: customer service fee, commercial activity fee and etc.
* Credit management
* Related finance knowledge for building budget
4. Preparing & organizing the sales staffs’ meeting
* Organizing the annual meeting
* Service before, during and after the meeting
* Preparing the relevant slides and documents, etc.
5. Communicating with your clients by telephone
* Making appointments - the first step to lock the customer
* Communication skills with potential customers
* Satisfactory customer services