国外统计显示，新产品
* 概念界定
* 上市失败原因分析
* 上市操作基本流程
2.顾客的
* 顾客的需求偏好分析——确定你的目标客户
* 顾客的购买决策分析
* 市场容量估计
3.竞争分析
* 市场竞争程度分析
* 识别主要的竞争者
* 竞争者的反应分析
4.产品的市场定位
* 产品差异化分析
* 市场细分
* 市场定位
5.产品的上市计划
* 产品的功能分析
* 该产品对
* 产品的毛利分析
* 总体策略
* 营销组合
* 费用预算
1. Overview of new product development and launch
* Definition of new product development and launch
* Key issues of launch failure
* New product launch process in general
2. Analyzing your customer’s need
* Determining your target customer
* Clients’ buying-decision analysis
* Target market size estimation
3. Analyzing your competitors
* Competition degree analysis
* Identifying your main competitors
* Analyzing your competitor’s reaction
4. Determining product positioning
* Product differentiation analysis
* Market segmentation
* Market positioning
5. Planning your products launching
* Functional analysis of the product
* How this product interact with other products
* Profit analysis
* General strategy
* Marketing mix
* Marketing cost and budget
* 市场经理、业务发展负责人